Ms. Blanca Ramirez
Chief Marketing Officer
ITESM (Mexico), International Business, ’01; Tec Milenio (Mexico), MBA Quality and Operations, ’10
After various export awards and trade specialist positions (AMCHAM and Kentucky Trade Office in Mexico), Blanca is currently the Chief Marketing Officer at Lectrodryer and she is responsible for continuing Lectrodryer’s growth in the global marketplace. She overlooks company’s marketing strategy and is responsible for the overall sales and product mix for profit performance. Under her tenure Lectrodryer has gone from 35 percent exports to 71 percent.
With her background and the experience at Lectrodryer, she has authored technical papers on Hydrogen Cooled Generator Auxiliaries for the Power Generation Industry. She has presented at ASME Power, Electric Power Conference and IEEE Mexico.
Born in Zapopan, Jalisco, Mexico, Blanca enjoys actively serving in her local community. She has served at the RAAC (Richmond Area Arts Council), acted in the past as president of the Madison County Industrial Management Club and was recently appointed to serve on the EKU School of Business Advisory Council. Blanca also enjoys addressing EKU business students and has made a priority for Lectrodryer to work with the Co-op program. Blanca and her husband, Alberto Sanz, reside in Madison County, Ky., since 2004.