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Business Brown Bag Presentations

The Research Brown Bag is designed to be an important part of the scholarly life of EKU's College of Business. Monthly informal research colloquia feature the latest research insights and knowledge in the broad field of Business. These events are jointly organized, held, and sponsored by the all programs housed within the College of Business. 

At these Brown Bags, which began in 2015, faculty as well as invited presenters share research ideas, current research projects, and/or experiences pertaining to their research activities. The general structure of the Brown Bags allows the presenter 30-35 minutes followed by general discussion among the presenter and attendees.

Students, faculty, alumni, and members of the business community are encouraged to both attend and present/speak at these events. Each monthly session will be held on a selected Wednesday from 12:30 to 1:20 p.m. in Room 202 or 203 of the EKU Business and Technology Center.

For more information or to present at an upcoming Research Brown Bag event, please contact one of the event co-chairs, Dr. Philip Boutin ( or Dr. Zek Eser (

Upcoming Presentations


Previous Presentations

Wednesday, February 5, 2020

  • Presenter: Dr. Jim Fatzinger, Assistant Professor of Management, EKU College of Business and Technology, Department of Management, Marketing and International Business
  • Title: "Do Natural Disasters Present Entrepreneurial Opportunities?"
  • Abstract: While hurricanes are not a new global phenomenon, recent evidence suggests that oceans are warming, creating a catalyst for increasing tropical activity. As hurricane frequency and intensity increases, understanding the role of entrepreneurship following a hurricane strike grows in urgency. This exploratory study contributes to the understanding of entrepreneurship in the United States by examining entrepreneurial activity in the wake of hurricanes.

Wednesday, October 23, 2019

  • Presenter: Dr. Philip J. Boutin, Jr., Assistant Professor of Marketing, EKU College of Business and Technology, Department of Management, Marketing and International Business
  •  Title: "Enhancing Student Learning and Comprehension of Strategic Marketing Planning Concepts and Practices through In-Class Group Activities"
  •  Abstract: The normative approach emphasizes that instructors, course designers, and various other learning professionals should leverage teaching and learning theories when creating and managing courses. These theories can inform and improve the design and development of various instructional and learning activities. In this paper, contributions from the extant literature on cooperative learning (primary focus of the paper) and social constructivism (learning theory that serves as the foundation for cooperative learning) are reviewed and ultimately leveraged to construct a series of original in-class group activities for business and marketing courses that follow their basic principles. Divergent strategic marketing planning elements and tools were the focus of each of the activities, including: Porter's Value Chain, the Boston Consulting Group (BCG) Growth-Share Matrix, Miles and Snow's Strategy Types, Porter's Five Forces Model, and SWOT Analysis. Conclusions and recommendations are provided for the use and implementation of these different in-class group activities.

Wednesday, September 25, 2019

  • Presenters: Dr. James R. Blair, Assistant Professor of Marketing, EKU College of Business and Technology, Department of Management, Marketing and International Business; Dr. Jennifer Koslow, Associate Professor of Plant Ecology, EKU College of Science, Department of Biological Sciences
  • Title: "Why Can’t We Be Friends? An Exploration into Interdisciplinary Team Projects"
  • Abstract: In the workplace, employees from different departments and backgrounds often work together. This sometimes results in less than optimal performance when employees have issues communicating and working with employees from other departments. Prior to their professional career students work in teams preparing themselves for similar project experiences. This research explores how student team members from different classes and academic fields work with one another on a live-client project. Findings from this study provide insights into problem areas between team members as well as benefits of having multiple disciplines working together.

Wednesday, February 27, 2019

  • PresenterDr. James R. Blair, Assistant Professor of Marketing, EKU School of Business, Department of Management, Marketing and International Business
  • Presentation Title: "Should Luxury and Value Retailers Implement Pay-What-You-Want Pricing? An Investigation into Consumer Purchase Likelihood, Market Mavens, and Desire for Unique Consumer Products"
  • Abstract: This research examines how luxury and value retailers can increase consumer purchase likelihood through pay-what-you-want pricing. Limited research has examined how pricing mechanisms differing in their level of autonomy can be used as a tool by retail marketing managers to increase consumer purchase likelihood. In the context of a fictitious retail clothing store, we find consumers have higher purchase intentions with value brand retailers and pay-what-you-want-pricing mechanisms. Additionally, we find significant interaction effects between retailer brand and pricing autonomy, market mavens and pricing autonomy, and desire for unique consumer products and pricing autonomy.

Wed., November 14, 2018

  • Co-presenterDr. Scotty Dunlap, Associate Professor
  • Affiliation: EKU College of Justice and Safety,  Safety and Security Department
  • Co-presenter: Judith W. Spain, J.D., Professor
  • Affiliation: EKU School of Business, Department of Management, Marketing and International Business
  • Presentation Title: Self publish or publisher publish – which option is best for you?
  • Abstract: Self-publication or publication by an established publishing company?  Which option is best for you?   The co-presenters will discuss the pros and cons of both options including the editorial support that you could receive, the costs of self-publishing, the royalties to be received, how to market your book idea, how to market the book, etc.  At the conclusion of this presentation, attendees should be able to make an informed choice as to which publication route is best for them – self-publish or publisher-publish.  

    So, if you have the idea for a book and just do not know how to morph the idea into a publication – come listen to the folks who have been in your shoes and can give you some tips on how to move forward and finally become a published author!
    Scotty is the author of 3 books published by CRC Press (Loss Control Auditing, Comprehensive Handbook of School Safety, and Motor Carrier Safety:  A Guide to Regulatory Compliance). He is also the author of a self-published book, Protecting our Most Valuable Assets.  Judy is the author of a self-published book, Higher Education Compliance:  Blueprint for Success.

Wed., April 18, 2018

  • Presenter: Dr. Joshua L. Bush, Visiting Instructor of Accounting
  • Affiliation: EKU School of Business; Department of Accounting, Finance, and Information Systems
  • Paper title: The allocation of state appropriations among different types of public institutions of higher education.
  • Author: Dr. Joshua L. Bush
  • Abstract: Public higher education has evolved over time under the control of each individual state. The public system in each state is made up of distinctive types of institutions that together provide higher education in different formats. Public institutions may largely be classified into three groups based on the level of education provided including community colleges, regional institutions, and research universities. While the institutions employed are largely the same in each state, the extent to which each is utilized and the support given reflect the individual characteristics of the state. This work examines appropriations by state and year in three classifications of universities: research universities, regional universities, and community colleges. The appropriations in regional and community settings are measured relative to the same for research universities. The explanatory variables are political, economic, and demographic variables relevant in state finance to the allocation of state budgets.

Wed., March 28, 2018

  • Presenter: Dr. Zek Eser, Assistant Professor of Finance
  • Affiliation: EKU School of Business; Department of Accounting, Finance, and Information Systems
  • Paper title: Two-Stage Arrival Models for Event Counts
  • Author: Dr. Zek Eser
  • Abstract: In studies with count data it is common to observe that there are either too many zero counts or too few zero counts, data is over dispersed in the sense that variance is much higher compared to mean, and right rail is too far which means there are too many high counts. Standard models of count data such as Poisson or Negative Binomial cannot account for these features. A common solution in empirical studies is to employ models that either a) treats zero counts as a special case and model incidence separately than the count as in Tobit models or b) employ latent class models where there are two or more classes with different mean arrivals rates. Both approaches are reduced form approaches that are not based on the actual process that may be generating the data. Our approach is to model arrivals in two stages. The first stage models arrivals of a random number of episodes, and each episode generates a random number of events. Even though the first stage is not observable, compound distribution is identified and can be used to model mean arrival rates of episodes as well as mean number of events produced by an average episode. Our models are easily able to produce patterns observed in most event count studies. At this point, the paper is only theoretical, empirical applications to health care utilization as observed by number of doctor visits will follow this study.

Wed., Feb. 7, 2018

  • Presenter: Dr. Lee Allison, Karl D. Bays Professor of Business, Assistant Professor of Marketing
  • Affiliation: EKU School of Business; Department of Management, Marketing and International Business
  • Paper title: Firm Level Drivers of Salesperson Brand Identification
  • Author: Dr. Lee Allison
  • Abstract: Brand identification has been shown to strengthen positive brand behaviors (e.g. WOM, brand engagement, brand effort), but research to investigate the antecedents of brand identification as it relates to salespeople is limited. Adopting a relationship-marketing lens, the current paper examines firm level brand relationship investments and leader brand identification as possible antecedents to salesperson brand identification. We present our findings and the theoretical and managerial implications.

Wed., Nov. 29, 2017

  • Presenter: Dr. Jae-Young Oh, Assistant Professor of Management
  • Affiliation: EKU School of Business; Department of Management, Marketing and International Business
  • Paper title: Facilitator vs. Obstructer in Supplier Integration (SI) for New Product Development (NPD)
  • Author: Dr. Jae-Young Oh
  • Abstract: Supplier integration for new product development brings suppliers into buyer’s NPD processes at the early stage (i.e., early timing) and allows functional units (e.g., engineering) in buying and supplying firms to collaborate without formality and constraint. Prior literature finds inconsistent effects of supplier integration on NPD outcomes (supplier performance). Some scholars argue its positive influence on supplier performance in that supplier involvement at the early NPD stage could lead to lower stoppages, delivery delay, and damages. In contrast, some insists that this involvement does not affect supplier performance per se and rather results in negative influences in that it increases costs and development time. Our interview feedback indicates that the inconsistent results could result from salespersons who constrain engineering communications by adopting internal or external barricading approaches. With internal barricading, salespersons manage and control to ensure that supplier engineers are not directly engaged with buyers without their supervision. Alternately, external barricading involves salespersons’ mandates directed to the buying firm that all buyer communications with the supplier must be routed through the sales function. Drawing from prior literature, we hypothesize that the levels of internal and external barricading weaken the positive effect of the timing of engineer involvement on supplier performance. In other words, the potential benefits attainable through integrative activities such as joint NPD are further diminished as salespersons contain communications between buying firms and their engineers who get involved in the buyer’s NPD process at the early stage. Interestingly, our results show the different effects of internal and external barricading approaches on supplier performance. External barricading weakens the moderating effect of the timing on supplier performance whereas internal barricading strengthens the moderating effect. However, more careful interpretations are required to understand the true effects of these two behaviors.

Wed., April 26, 2017

  • PresenterMr. Kevin Cumiskey, Visiting Instructor of Marketing
  • Affiliation: EKU School of Business; Department of Management, Marketing and International Business
  • Paper titleThe Underlying Constructs of Enduring Product Involvement: An Initial Empirical Investigation, with Tyler W. Bell
  • Author: Mr. Kevin J. Cumiskey
  • Abstract: Enduring involvement (EI) has been widely examined in the consumer behavior literature.  Extant research has operationalized EI as high-versus-low or present-versus-not present. However, it is believed that EI is a more complex construct that has multiple underlying dimensions. The authors utilize seven EI types proposed in earlier research to identify the number of underlying factors of enduring product involvement. This research reports six underlying dimensions of EI for consumers across three product categories. Using these six dimensions, linear regression was used to predict overall enduring involvement. Five of the six dimensions were found to be significant.

Wed., Oct. 5, 2016

  • PresenterDr. Philip Boutin, Assistant Professor of Marketing
  • Affiliation: EKU School of Business; Department of Management, Marketing and International Business
  • Paper titleIn-Class Activities for Courses in Marketing and Other Business Disciplines Inspired and Informed by the VARK Model
  • Author: Dr. Philip Boutin
  • Abstract: In this research contribution, the VARK model (Fleming, 1987; Fleming & Mills, 1992) – which includes Visual (V), Auditory (A), Reading and Writing (R), and Kinesthetic (K) learning styles – is leveraged as the foundation for the creation of multiple original in-class activities for students that can be completed in groups or individually. These in-class activities, which can both entertain and inform (i.e., “infotainment”), are believed to enhance in-class teaching effectiveness and student learning and thus student performance. This is specifically accomplished by these in-class activities supplementing traditional in-class (e.g., lectures) and out-of-class (e.g., homework) activities used for most courses and appealing to each of the different student learning styles. Therefore, integration (i.e., combining or coordinating) of these in-class activities with traditional course activities is advocated as an effective approach to maximizing teaching and learning effectiveness. More specifically, the integrated marketing communications (IMC) concept (e.g., American Association of Advertising Agencies, 1989; Armstrong & Kotler, 2007; Kotler, Armstrong, Saunders, & Wong, 1999; Schultz, Tannenbaum, & Lauterborn, 1993; Shimp, 2007), which is adopted in part or in full by many companies for their marketing strategies and tactics, was leveraged for and applied to this research. Although the in-class activities outlined were created for marketing courses, each could potentially be adapted for courses taught in other business disciplines. Conclusions and recommendations are also provided for the creation and use of various in-class activities.

Wed., Sept. 7, 2016

  • Presenter: Dr. Siwei Gao, Assistant Professor of Risk Management and Insurance/Thomas and Rebecca Coffey Professor of Insurance Studies
  • Affiliation: EKU School of Business; Department of Accounting, Finance and Information Systems
  • Paper title: Beyond Internal Control: Enterprise Risk Management, Financial Reporting, and Firm Operation
  • Author: Dr. Siwei Gao
  • Abstract: We examine financial reporting and firm operations focusing on the roles of ‘enterprise risk management’ (ERM) which, as an extension of internal control, takes a holistic approach to the conceptualization and management of all types of risks. Using information from 2004-2014 financial reports and the related disclosures of 681 firms, we find that ERM adoption is associated with higher accounting quality, including a lower magnitude of discretionary accruals and a lower probability of avoiding losses or having earnings surprises, after controlling for the effectiveness of ‘internal control’ (IC). We further examine the effects of ERM on operational risk and document a negative relationship between ERM adoption and uncertainty of future performance. Considering the benefits of ERM for investors, we find that ERM adoption is associated with more accurate and less dispersed analyst earnings forecasts. In summary, our findings suggest that ERM improves accounting quality, firm operations, and analyst consensus.

Wed., Feb. 24, 2016

  • Presenter: Dr. Beth Polin, Assistant Professor of Management
  • Affiliation: EKU School of Business; Department of Management, Marketing and International Business
  • Paper title: Future Directions from an Exploration of the Structure of Effective Apologies
  • Author: Beth Polin
  • Abstract: Violations of trust are an unfortunate but common occurrence in conflict and negotiation settings: negotiators make promises that they do not keep; parties in conflict behave in unexpected ways, escalating tensions and breaking past trust. What often follows these violations is some form of an account, specifically an apology, in an effort to repair that trust. But are some apologies more effective than others? Two studies reported here examine the structural components of apologies in an effort. Six components of an apology were defined from previous research and presented to subjects—singly and in combination—in the form of component definitions and in the context of a trust violation scenario. Results indicate that not all apologies are viewed equally; apologies with more components were more effective than those with fewer components, and certain components were deemed more important than others. Moreover, apologies following competence-based trust violations were seen as more effective than apologies following integrity-based violations. Implications and future directions for research in the structure of effective apologies are discussed.

Wed., March 30, 2016

  • Presenter: Dr. Philip J. Boutin, Jr., Assistant Professor of Marketing
  • Affiliation: EKU School of Business; Department of Management, Marketing and International Business
  • Paper title: Environmental Scanning and Global Marketing Strategy: A Normative Multi-Theoretical Framework
  • Author: Dr. Philip J. Boutin, Jr.
  • Abstract: Although a review of the extant literature indicates the importance of environmental scanning (ES) to organizational strategy formulation and implementation, a review of the marketing strategy literature indicates that formal ES activities have been noticeably absent from most frameworks and models. Therefore, for this project, a review and integration of the relevant extant strategic management literature and theory – including ES (e.g., Aguilar, 1967; Auster & Choo, 1994; Coulter, 2005; Johanson, 2009), industrial organization (I/O) theory (e.g., Bain, 1956, 1959; Chamberlin, 1933; Mason, 1939), the resource-based view of the firm (RBV) (e.g., Barney, 1991; Penrose, 1959; Wernerfelt, 1984), and the strategic fit paradigm (environment-strategy coalignment) (Aldrich, 1979; Chakravarthy, 1982; Jauch & Osborn, 1981; Miles & Snow, 1978; Porter, 1980; Venkatraman & Prescott, 1990) – were conducted to generate a new normative framework for global marketing strategy formulation and implementation. This framework incorporates the belief that firms should formally scan both their internal and external environments when they are formulating and implementing global marketing strategies in order to enhance their levels of performance and success. The expectation and hope is that this framework will not only be leveraged by researchers when conducting future conceptual and empirical research that involves the examination of firm’s global marketing strategies, but it will also be utilized by practitioners when they formulate and implement their global marketing strategies.

Wed., April 27, 2016

  • Presenter: Dr. Leslie Vincent, Assistant Professor of Marketing
  • Affiliation: EKU School of Business; Department of Management, Marketing and International Business
  • Paper title: New Service Development: A Meta-Analytic Review
  • Author: Dr. Leslie Vincent
  • Abstract: This study uses meta-analytic methods to synthesize empirical studies investigating antecedents and outcomes of new service development. This study draws upon a meta-analytic database of 126 independent samples from 90 studies and examines the impact of 33 determinants and 6 performance outcomes of innovation with an overall sample size of 33,200. Overall results indicate that firm orientation and integration have the strongest correlation with new service development. Furthermore, new service development positively impacts subjective measure of firm performance, service quality, and firm efficiency.  Additionally, a multivariate based generalized least squares (GLS) moderator analysis indicates that measurement factors and research design considerations in model specification significantly biases the observed effects within a given study. Using a dichotomous measure of innovation deflates observed effect sizes, while studying innovation cross-sectionally and within one industry sector inflates the observed effect. The findings also help resolve a number of conflicting results. The study also identifies surpluses and shortages in the empirical literature on innovation.

Wed., Dec. 2, 2015

  • Presenter: Dr. Ahmed Elnahas, Assistant Professor of Finance
  • Affiliation: EKU School of Business, Department of Accounting, Finance, and Information Systems
  • Paper title: The Effect of CEO Conservatism on Mergers and Acquisitions Decisions
  • Authors: Ahmed Elnahas and Dongnyoung Kim
  • Abstract: We examine the link between CEOs political ideology – conservatism – and their firms’ investment decisions. We focus on the effect of CEO conservatism on M&A decisions. Our evidence indicates that politically conservative CEOs are less likely to engage in M&A activities. When they do undertake acquisitions, their firms are more likely to use cash as the method of payment, and the target firms are more likely to be public firms and to be from the same industry. Conditional on the merger, CEO conservatism appears to have a significantly positive impact on long-run firm valuation. However, we find no evidence that conservative CEOs create value in the short run. All our results hold after controlling for CEO overconfidence.
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