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General Business - Corporate Communication & Technology Concentration

The General Business major with a concentration in Corporate Communication and Technology provides students with a learning experience that will prepare them to begin a career in business and convince them it is a step in a lifelong educational process.  We will provide the expertise needed in a growing company or for starting a business.  the general business major with a concentration in Corporate Communication and Technology develops broad capabilities in several areas of business;  management, marketing, and international business, finance, and information systems.  The salary range is $65,000 - $85,000 depending on the location.

Reasons to Choose Corporate Communication and Technology

Successful careers in business administration necessitate highly developed personal skills.  An analytical mind, able to quickly assess large amounts of information and data, is very important, as is the ability to consider and evaluate the interrelationships of numerous factors.  Our graduates must also be able to communicate clearly and persuasively.  Other competencies critical for managerial success include leadership, self-confidence, initiative, motivation, decisiveness, flexibility, sound business judgment, and determination.  Students gain these competencies both in the classroom and in real-world settings.

Skills

  • Complex problem-solving
  • oral, visual, and written communication
  • research and analytic techniques
  • goal-setting and evaluation methods
  • creative thinking
  • cultural and social awareness

Possible Careers:

  • advertising and/or promotions manager
  • marketing communications manager
  • public relations specialist or manager
  • fundraising manager
  • media relations or communications worker
  • marketing or public relations associate
  • business manager
  • information specialist
  • researcher
  • arbitrator/mediator
  • lobbyist
  • trainer/corporate trainer
  • gtrant writer/development officer
  • communications consultant
  • public information officer
  • market researcher
  • mediation specialists
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