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The Berman Center for Professional Sales Dedication

Anyone can be a salesperson. At least, that’s been the motto of many since the Berman Center for Professional Sales (BCPS) was only a dream waiting to become reality.

The BCPS was established to provide professional sales education to students, as well as to working professionals, equipping them with the required knowledge, skills, and attributes to satisfy the needs of the market. The BCPS includes programs, courses, and curricula for undergraduate students; as well as partnerships with sponsoring companies, a new space that supports the curricula, and a wide variety of student recruitment opportunities. The BCPS currently presents students with the opportunity to acquire a minor in sales that, in the words of Interim College of Business Dean Ryan Baggett, “gives a broader horizon to be able to persuade and justify one’s position.”

Louis and Maribeth Berman have always shown how working hard is key to giving back in a community. They have been at the forefront of not only generous monetary donations (one being to the BCPS), but also have been ready and willing to offer their time and talents to EKU; Louis with the BCPS and Maribeth as Chair of the “Make No Little Plans” initiative and Chair of the University’s Foundation Board. Maribeth said it best herself, “anybody can be a philanthropist, if you only have time.” The Bermans are the blueprint for true representation of philanthropy. 

Maribeth and Louis Berman offering their take on the importance of the Berman Center for Professional Sales

On Thursday, September 23, the College of Business held a dedication ceremony for the BCPS and those who turned the idea into reality. With over 70 people attending the dedication, clearly, the Berman Center for Professional Sales and the Bermans themselves have touched countless lives and have made a significant impact in more ways than one. Those 70 attendees included EKU dignitaries and professors, team leaders for Assured Partners, and many students whose lives have been forever changed thanks to the Bermans and their commitment to EKU and its continued success. The guests heard from many of these professionals, but the greatest of these testimonies to Louis and Maribeth Berman’s generosity and commitment came from two students who have been heavily influenced by the resources from the BCPS. Stryder Shepherd and Alex Sparks are the president and vice president (respectively) of Pi Sigma Epsilon (PSE), the student organization for Professional Sales, and have experienced firsthand the gratification of a career in sales.

Stryder Shepherd is the first-ever recipient of the McBride-Berman Scholarship, and his powerful words described the impact the Bermans have had on his life, “Over the past two years, I have developed skills that will serve me for the rest of my life, and doors have opened that I never thought possible for a person my age. I have had the opportunity to sell for companies of all sizes from startups with six-person teams to, most recently, professional sports organizations.... None of this would have been possible without the generosity of Louis Berman and the dedicated staff of the Sales Center.”

Stryder Shepherd delivering his thanks to the Bermans at the dedication of the Center


Alex Sparks has been an absolute spearhead for the BCPS and spoke of the Bermans’ generosity as being crucial to his successes present-day and the successes that he will experience in the future. Sparks spoke of the challenges in his life that he has had to overcome and included that many had told him that he would be successful, but there was a missing piece that he couldn’t shake off. “It is to my estimation that the missing pieces were the support from Louis and Maribeth; the opportunities that I have been exposed to through my involvement in PSE/BCPS and the new relationships that I have made since returning to campus are 100% irrefutable in my newfound academic and professional success. The Berman Center has impacted my life in a way that is indescribable.”

Alex Sparks delivering thanks to the Bermans at the dedication event

Sparks perfectly stated what the BCPS is to so many students, a missing link to their future success as both individuals and professionals. Anyone can be a salesperson, yes. But, the BCPS ensures that anybody can be a great salesperson; thanks to the dedicated faculty and staff and the generosity of Louis and Maribeth Berman.

Louis and Maribeth Berman next to the dedication plaque

Plaque dedicated to the Bermans


Published on October 01, 2021

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