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Dr. James Blair Quoted by The Dispatch Regarding 2022 Winter Olympics

Olympics

The Dispatch shared a story, "The Coca-Cola Ad You've Never Seen" which addressed "How corporate sponsors are handling the political minefield of the 2022 Winter Olympics." The article references a specific Coca-Cola Olympics ad that emphasizes commitment to sustainability.  The commercial is exclusively for Chinese marketing - the only market, the company told the Wall Street journal this week, in which Coke is running any Olympics ad campaign this year. 

Dr. James Blair, who teaches sports marketing here at EKU, provided some insight into why the Olympics is the best opportunity for sponsors to connect on the world stage with a very large audience.  To read more, click here.

Congratulations, Dr. Blair.

Published on January 31, 2022

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