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Eastern Kentucky University Finishes 4th Place in National Competition (Direct Effect Marketing Madness)

Eastern Kentucky University students completed with other colleges and universities in the Direct Effect Marketing Madness Competition. Students completed online modules learning direct marketing skills that they could apply to their future careers in advertising, marketing, and business. At the end of the modules, students completed assessments and earned Certifications in Direct Marketing.

The Colonels finished 4th in the country ( and multiple students won individuals gift card prizes throughout the competition. This included Valerie Franklin (Finance Major), Jewel Gerding (International Business and Marketing Major), and Faith Roberts (Management and Marketing Major).

Franklin Gerding Roberts

Faith discussed how much she liked the experience of completing the certification and competing against other universities, “What I liked most about the certification process was how easy it was to complete the course. It was a short, yet very informative course that I got to add to my resume. The competition side helped motivate me because the score reflected on EKU and how good of a business college we have.” 

A big thank you to our Marketing Instructors (Dr. Weiling Zhuang, Dr. Lee Allison, Dr. James Blair, Dr. Lixun Su, Professor Ed Gogol, Professor Keisha Williams, and Professor Wes Gift) for encouraging their students to participate in the competition. Congrats to all the students who participated in this competition. Nice work being Colonels leading the way and preparing for your future business careers.

Do you want to be a part of a top-tier marketing program? Apply to be a Colonel today ( We offer several majors (Marketing, Marketing Research and Analytics, Music Marketing, and Professional Golf Management), a minor (Sales), and two certificates (Marketing Research and Analytics and Sales). Be a part of the Colonel family today!

Published on April 18, 2022

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