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Global Initiatives Key Element for Students to Expand Boundaries

Global Initatives

Global initiatives are a key element for students who want to expand their boundaries and get out of the comfort zones in which they tend to limit themselves. Being a part of a program that emphasizes the importance of global reach and its necessity to broaden students’ scope of knowledge about cultural business makes strong and successful international leaders. At EKU, global reach is not simply a key point in a lecture, but a skillset that is emphasized and developed through our cultural connections. 

As part of EKU’s College of Business’ Global Initiative, Dr. Marcel (Marci) Robles, Assistant Dean and Chair of Faculty, presented an international Webinar for colleagues in Indonesia and Malaysia entitled “The Covid Impact: A Changing Environment and Export Performance” in October 2021. She discussed the impact of the changing business model, operations management and logistics, supply and demand, stockpiling, financial fragility, emerging priorities, effective communication during global uncertainty, and preparation for recovery post-crisis. 

The International Webinar was a collaboration among Universiti Malaysia Perlis, Arau, Persis, Malaysia; Universitas STEKOM, Semarang City, Central Java, Indonesia; and Eastern Kentucky University, Richmond, Kentucky, USA. In addition to Dr. Robles, Dr. Mohd Shahidan Shaari from Malaysia and Ida Hendriyani, S.Pd., from Indonesia presented on export performance during this time of Coronavirus around the world.

In another international collaboration, Dr. Robles also spoke and judged the International Negotiation Contest for College Students (INCCS) hosted by the Communication and Negotiation Committee of China Industrial Technology Society of Economic Management Colleges (CNCC) in Beijing on October 29-30, 2021. The competitions were held virtually using VooV (the Chinese equivalent of Zoom) this year because of the pandemic. 

This is Robles’ second time participating in the INCCS since she was part of its founding in November 2017 in Beijing, where five countries participated: China, Japan, South Korea, Germany, and the U.S. During that in-person international conference in China, she became foreign advisor in a Memo of Understanding (MOU) between CNCC and the international Association for Business Communication (ABC), headquartered in the U.S., while she was President for ABC.

The tournament provides university students with a platform to showcase their communication and negotiation skills in the international business world. Judges are selected by the INCCS Organizing Committee and represent different professional experiences and backgrounds. Each judging panel is composed of representatives from the business community, government leaders, case competition alumni, and university faculty.

This year’s case was “The Negotiation of Panda Loans.” Although the organization is real, the names of the characters in the case are fictitious.

Through these initiatives and many others, it is clear that EKU is adamant about not limiting themselves to a regional or even national scope. Dr. Robles’s international connections and seminar participation are just two of many examples of the global perspective that EKU students receive from their professors and other College of Business leaders. When asked about Dr. Robles spearheading the global reach initiative, Dr. James Dubinsky, Executive Director of the Association for Business Communication, said the following: “Dr. Robles has been one of ABC’s leading voices for building bridges across international and cultural boundaries that rely on creating a foundation of trust constructed with dialogue and deliberation in place of steel and concrete. In a world fraught with challenges related to politics and mistrust, learning to negotiate is essential.” EKU looks forward to more international engagement from Dr. Robles and takes pride in her and many others providing a cultural foundation for students to come.


Published on November 17, 2021

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