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Highlighting Faculty Member, Dr. Jimmy Blair, Assistant Professor of Marketing

Dr. Jimmy Blair

Dr. Blair’s teaching is outstanding! He has students do activities that include “Retail Scavenger Hunt,” interviews of retailing professionals, marketing plans, personal branding profiles on LinkedIn, and a You Tube Channel project. His student evaluations in spring semester were 5.0/5.0.

Just this year, Dr. Blair published in Journal of Business and Management and SAGE Skills Online Business Module, and has Business Education Forum and Journal of Consumer Marketing forthcoming. He has presented at Appalachian Research in Business Symposium and Society for Marketing Advances Conference. He is a Textbook Author for Sports Marketing: An Introduction of Theory and Practice, Book Co-Editor (Effective Methods for Teaching Business Related Topics During and Post Crisis), and Associate Editor for the Journal of Consumer Marketing.

Dr. Blair is a Fellow in the Direct Selling Education Foundation, an EKU Faculty Senator (Chair of the Faculty Welfare Committee), and Honors Thesis Advisor.

Published on November 15, 2021

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